In looking for an effective internet marketing strategy, the Search Engine Optimization (SEO) is one of the most used strategies. To improve the visibility of one’s website in search engines and to increase the traffic count of visitors, one must employ the SEO tool. Initially, it may sound so complicated but getting help from the experts would make it easier for you to use and maximize SEO. Here are some gathered tips from the ones who have gained great results in the aid of SEO.
1. Content is King – This has been a popular phrase when it comes to discussing SEO, blogs, and other internet or email marketing strategies or tools. A large part of a website’s success critically depends on its content hence the phrase “Content is King”. Make sure that you write a very good and unique content that relates about the service or product you are promoting or advertising. One must also try to update your consumers or visitors with something fresh or new articles to be able to catch their attention and keep their interest on your website. Another point that you have to remember is that you have to use keywords or key phrase that will enable your site to be easily found on search engines.
2. Link is queen – This might sound a little off but it makes sense. If content is king, links would definitely the queen because they go hand in hand in effectively driving visitors to your web page. One should be able to create or develop a system of quality links that will direct online users to your site. It is also highly important to note that you do not just create links but the ones with quality because if it doesn’t make any logic or sense at all then the links would be of no use.
3. Use significant Keywords or Key phrases – Look for significant keywords or key phrases that can be easily related to your account, product, or services. These keywords should be present in your content, on different pages of your site, links, and title of articles or posts. To find the right keywords or key phrases, put yourselves in a customer or user’s position and think about the usual or typical words they would type in to search for a product or service like yours. The keyword density or the ratio of your keywords against the total number of words in your content should only range from 5% to 7%. Over flooding your web page with keywords will not actually increase your page ranking but it will just hurt it more.
4. Use newsletter or blog posts – You may also venture into newsletters to update and promote your products and services. This is also a good strategy to get a lot of subscribers. Blog posts are another way to keep building links and to write useful information, tips, advice that relates to your product or service.
At the end of the day, SEO boils down to content, links, popularity, reputation, and credibility. While SEO is not an overnight process, keeping in mind the tips mentioned above will get you achieving your goal.