Many people today rely on their online business and with the rapid growing competition can be sometimes frustrating if one does not know how to employ different strategies and techniques. Small and large business may find microsites an interesting SEO strategy which is very cost efficient and effective especially in gathering and collecting leads for your products and services.
Before we proceed to giving out essential tips, it would be best to understand first the basics about microsites. It is basically designed to meet specific objectives with a separate URL or web address from its homepage. Generally, a microsite is also on the same web server and its existence does not sacrifice the branding of the company as it still retains the holistic visual design of its mother website to which it is associated. In essence, instead of putting all your products and services cramped in one website, one builds a microsite where you focus on one product to attract a big sales lead.
Essential tips to developing your microsites
a. Drive prospects to your microsite by using different or several channels. Your microsite will be useless if you just use direct mail marketing in advertising your product. You would be losing many prospect clients with direct mail so you have to make use of other microsite offer such as TV solicitations, newspaper ads, online banner ads, and email blasts to emphasize your microsite. The more channels that you use the greater the opportunity there is to drive people to your microsite as you cover all the angles.
b. Give them a reason to visit your microsite by making it relevant. People would usually have this question, “What is in it for me?” You have to make sure that you run an offer or promotion content that is unique which they would not be able to find in other competitor microsite. Once you have established that you may already give them your sales pitch because you have more or less convinced them that there is some benefit that they can gain from your products and services. So you have to work hard on your microsite and elaborate considerably what your prospect customer would want to see or read on your microsite.
c. Give your microsite a personalized touch for your customers and visitors. Getting more personal with your visitors and prospect customers is a good way to build a long-lasting relationship and develop a good foundation of trust and earn your reputation. For instance, you may set-up a registration page where you can gather valuable information about your visitors. From there you will be able to think about how to customize your microsites according to the demographics of your clientele.
d. Encourage your visitors to repeat visits to your microsite with the user-generated content. This will allow people visiting your microsite to upload their opinions, thoughts, and other information which can be through the form of videos or pictures or just plain stories. Naturally, they would be curious to know what other people think about what they just have shared.