Everyone been wondering why Google is slapping affiliates around. When I talk to some of the people who were slapped, most of them do understand they been playing by the rules but stretching it out. What does it mean? Well, let’s see, what does Google really want? The answer is simple. Give value to the users. Simple hu? At the end of the day, it doesn’t matter if we are talking about Search Engines (paid or organic), it doesn’t matter if you are doing media buy or mailings – it all comes to the same issue – Give your visitors/followers value, they will love you! Not only that they will love you, they will buy the products you want to sell.
Makes sense wont you agree?
It makes sense and very simple. Let’s say there are 2 affiliates with competing websites that promotes information products on how to make your own electricity. One affiliate site has 3 top products, the images and 3-4 sentences about each program, very well designed. The other site has 8 reviews, with 3-4 sentences but also a link to a dedicated page (for each product) where you can learn more about the product, the author and longer review. Which site would you say gives better value to its audience? Which one would the user likes? Which one would Google? If you haven’t figured it out yet, the answer is simple, the second one.
One more sample, let’s say my blog was basically just links to other people’s opinion and posts rather me doing the links but also giving you valuable information from my own experience… which one do you think has more value? Again simple, the second one.
To sum, give value to your traffic and users, they will love you and reward you with money!!!