In growing a business, one has to invest on a very effective strategy and marketing tool in order to reap the desired benefits. One of the significant internet marketing tools that have proven to be helpful in making one’s business successful is List Building. It has been considered as a valuable investment to increase the revenue of a business. Businesses today are counting on the right customer lists which are deemed to be as a compelling resource by Internet marketers. An online existence of your business should be able to develop a proper list of customers to be able to easily, effectively and efficiently market your products and services.
It is not just about building a list that gives one an edge but also maintaining a long term and harmonious relationship with your loyal customers. So what really are the advantages of list building?
a. Customer base is increased;
b. Customer lifetime value is achieved;
c. Customer relationship is improved;
d. Competitors are knocked off; and,
e. Popularity is increased
Now that you already have an idea what list building can do for your business, the next question that one may pose is how to create and maintain not just a list but an effective list to make sure that you stay on top of your business? Most people think that list building is just gathering or collecting names and contact details. Here are some guidelines that may help you out in your list building:
1. Informative, fresh and relevant content – Your site’s content is very vital especially when we talk about the internet and attracting targeted traffic. You have to put up a considerable amount of effort when you want to attract and build a list of customers. Having a very fresh, updated, high quality, relevant and enlightening subject should be your priority to sustain your subscriber’s interest and get them inclined. You also have to make sure that you frequently update it with educational or interesting content so that people will always have something to look forward for. Also, keep your emails to subscribers brief and concise without losing the essence and important things that you want to inform them (i.e. special deals, promotions, offerings, or discounts). This will avoid you from losing customers from your subscription list.
2. Additional box for subscription – It is highly suggested that one puts up a subscription box in each page of the website. This will increase your chances of people signing up on your email list because it is very visible. This is very effective in expanding customer base and repeating business with current customers.
3. Prize for signing up – Offer some incentives to entice readers or visitors to subscribe to the mailing list. It doesn’t have to be big it can be free membership, discount coupons, or a discount on their next purchase. This will definitely support you in generating an effective list of customers.
4. Set-up an Auto Responder – This is advantageous especially if you are new to list building. This will actually filter your list building to interested people rather than having a pool of names with a few having no interest at all with the product or service that you are selling. Auto responder actually requests for a visitor’s name and contact details when they bought something online or asked for some or any information related to your site.