The popularity of email marketing as a form of direct marketing has made some loud noises in internet marketing. It has continued to evolve and has established best practices in communicating to its consumers and prospect customers. This resulted to an even more personal approach that goes beyond marketing or advertising and has started to build personal relationships with their clients. Email marketing no longer sets the tone of directing business but more like speaking or conversing with a friend or a partner in which case trust and credibility are earned.
In light with the numerous spam incidents, email marketing has responded to the demand of spam abuses which eventually led to the CAN-SPAM Act adoption in 2003. The act basically specified that marketing messages that are considered spam are those that are sent without permission from the receiver. Any spammer caught will be sanctioned with a corresponding penalty together with the company whose products or services are promoted or advertised in the spam. In line with this, marketing arms have thought of ways on how to address this issue and have established ways of focusing on best practices.
Getting permission from list of customers – The world today relies much on email as a form of communication. It is perhaps the most powerful medium of communicating with people around the globe. Whether one connects with a customer because of business or people get in touch with friends or family members. The benefit of being inexpensive and its easy access anywhere makes it a very important tool for sending virtual message to everyone. Email marketing has made it sure that they first get permission from people through gift offers, sign-up links, or subscription forms where customers agree to receive mails and messages from them.
List building – Successful email marketing strategies come up with list building where they collect or gather email addresses of interested visitors or fans of their web page which gives online companies the opportunity an easier way of promoting their business and strengthening their relationships with customers. List building is also one strategy of building a network of customers giving them an advantage and edge in advertising and spreading their products and services.
Persistence as a strategy – Being persistent is one value that company must learn to possess. Building relationships doesn’t happen overnight. You can’t expect to get much from the first broadcast emails that you have sent. You have to plan the next steps carefully and considerably. If results show that you didn’t make a great impression, just keep trying and look for ways to catch the attention of your customers.
Know where to head and what you want – Being aware of what you need to achieve and how to get there is the key to every company’s success. Identifying and defining your target and goals will enable you to plan accordingly. You will be able to know what your target market is, the steps you need to do, and the backup plan that you have to make in case things go wrong.
These best practices have been proven to be successful for many online companies propelling email marketing as a tool in promoting and advertising their products and services.