One of the best ‘bribes’ or free gift to give visitors on your site in exchange for their name and email address is a valuable series of emails set in an automated sequence on the topic your business is all about.
This series of emails is a great way to give value and develop a great relationship with your audience.
In order to turn any series of emails to a winning one, you need to follow these 7 Tips:
Tip #01: Think of this series of emails as a mini course.
The fact is that it is a lot more interesting and valuable than getting just email tips that are not related one to another. This way you will get your subscribers to be waiting for the next part in the next email.
Tip #02: Make It Attractive & Available To Join
Make sure you the opportunity to join your new email series is visible to all of the visitors coming to your site. Locate it in the most visible location on your website, above the folder with the benefits of why to join it and have a clear call for action to make sure they join (yes, you need to tell them what to do).
Also make another option to join the list (also called optin) at the bottom part of the website, in your email signature and in your social media activities.
Tip #03: Serve The Best Valuable Content
You got a new subscribing to your emails series and you want to turn him to a follower, to a raving fan and eventually to buy from your business. Have you heard before the phrase “you don’t have a second chance to make a first impression”? – This is the time to impress the new subscriber, you need to serve him with the best valuable content you have to make him want to learn more from you and wait for the next email and the next one and the next one.
This is the only way you can build a great relationship with the subscribers and turn them into paying customers.
Tip #04: Don’t Sell
Yes, one of your end goals is to sell, but these are people that have just become your email subscriber, if you sell them right away, you will definitely drive them away. This is the time for you to develop relationship and value is more important. Saying that, you do need to seed through these email messages about the business. For example: let’s say you have a series email about being healthy as your business is all about that. Seeding can be where you give advice on something to do and write something like: “I have client that was in one of my health program that has lost weight…” – you’re seeding that you have a program and telling the amazing transformation that your client had.
Tip #05: End The Emails Series With Something Meaningful
To make the most of this emails series make sure when it gets to its end you direct them to the next thing and make the call for action accordingly. You can send them to a survey to learn more about them, you can send them to a webinar (or an automated webinar), to get a free book or even to buy one of your products.
Tip #06: Send An Email Every 3 Days
Research shows that this is the optimal frequency to build, maintain and strength the relationship with your new subscribers. Now there is no right or wrong, you can decide to do it daily or every 2 days, just make sure you tell them in advance how often they will get an email and make sure you follow that.
Tip #07: Track Your Results
Email series can be on a period time of weeks, sometimes even more than that. Over time, there are a data collected that is very valuable for you, data that shows you what happened in this email series (and each one of the emails): how many people opened, how many clicked when are subscribers leaving the sequence and your list (also called opt-out). Take this information, learn it, analyze it, improve it and you will see how your results skyrocket.
All that is left for you now is to start your first email series (or improve the one you already have).