Many times we meet business owners and entrepreneurs that want to be more active on Facebook but stressed by the fact they don’t know what to post about.
This is what this all about.
But before we dive into the type of Facebook posts, I want to give you my most powerful 3 rules or you can also call it guidelines when doing social media that you should follow as well:
Rule #01 – Fast & On The Go
Most of the activities should be non-time consuming so if you find yourself spending too much time on social media and being stressed I have a great strategy for you:
Make posts on the go – you have an idea, you’ve just made a video or found a great article, make the social media post right on the spot. There is no better time than now. Just using this strategy will make your life easier and stress free and you’ll be able to generate multiple posts per day.
You can also outsource some of the social activities and start using available technologies to make your social posting easier.
Rule #02 – Fun & Enjoyable
Yes it is business, but it has to be fun and enjoyable. If you don’t like to do it, don’t do it and outsource it.
Rule #03 – Interesting, Intriguing & Engaging
The all idea behind social media is to make it interesting, intriguing and engaging to get your audience to connect to you, to your brand and share it with others. Make sure your posts are the ones people love, don’t waste their time (or yours) on non-relevant or just stupid posts, in regards to your business.
6 Formats of Content
Before going into the actual social media post type, what formats can actually be posted that you should be using in your different posts:
Social proof is a great way to enhance your brand power where people can see what you’re all about in the real world.
Here is a post where I speak in-front of 400 business owners and entrepreneurs about split testing:
Here is a post where I was awarded with the Internet Marker of the Year award where I got a cool prize of becoming an airplane pilot:
Last photo made by the venue manager at the end of a 3 super intensive days of the BlackBox retreat where we’ve transformed the life of amazing people:
As I finished 2 days with business owners & entrepreneurs, how to use and leverage the power of the internet, I’ve posed a couple of pictures:
Inspiration & Motivation
People love to be inspired and to get motivated and what a great way to get your audience to be engaged to you and your brand by giving them the inspiration and motivation they are looking for.
In this post, I am in one of our exclusive training program about to break barriers and people’s challenges in a unique process that includes breaking a wooden board with a focused minded hand blow:
You can find tens of thousands of great inspiring quotes of great people from today and from centuries ago that you can use. Here is an inspiring quote by Thomas Edison:
Another great inspiring post:
One of my coolest quotes that also includes a social proof of me speaking in-front of 350 people in the internet marketing revenue seminar:
Quoting the great entrepreneur Yossi Vardi:
An inspiring video of a very smart man we’ve shared on the page:
An inspiring video we’ve shared from another page about how you begin your day:
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Every now and then you should post a promotion, an offer or a special deal. While usually it should be your business offers, sometimes you can recommend other offers – even an affiliate offer can work as well.
Just make sure your social media post doesn’t turn to be a sales page with multiple offers and deals in every other post. When you post a direct offer, make sure you do it smart and in the right time.
Daymond John promotes a special deal of 20% off for Bubba’s Burgers, one of the companies he has invested in Shark Tank:
First time I’ve used the amazing service of Uber, they’ve offered to share about them (when affiliate link is embedded in the post):
Industry Content, Updates & News
No matter what industry you are in, you can always find general industry updates, news and survey that you can share with your audience. You can find them on the major industry websites and it is easy to use this type of social post.
Here is a cool post I’ve shared from a website reporting on a known internet marketing strategy where Donald Trump registered his opponent name website utilizing, legally, the traffic of people who are searching & going to Jeb Bush website:
Another post shared sharing how the most successful companies in the world in their industry don’t really own what they are selling: Uber don’t have a single car, Airbnb don’t own a single hotel room and more:
Sharing Success.com great article about achieving more in life:
Sharing CBC Canada article about young entrepreneurs and a strange situation:
Sharing TechCrunch news about Linkedin bought by Microsoft and adding a very short thought/opinion of my own:
Opinions & Questions
Give your opinion on relevant topics and ask questions to engage your audience.
In this post I’ve stated a very bold, simple and straight opinion with a link to an article on Business Insider about the 2 types of decisions to make and don’t confuse them by one of the most famous entrepreneur, Jeff Bezos, CEO and Founder of Amazon. I thought it is important and I’ve shared it on the spot:
The discussion of how to dress up for success has been raised by CBC Canada and by posting and sharing the article, we’ve offered the question to our audience asking them: “Suit Up or Dress Down?”:
One of the topics that we encounter is quitting. What other great way to encounter this topic sharing George Costanza’s video from one of the best, lovable and funny TV show, Seinfeld:
From Remington Steele to Everybody Loves Raymond, Doris Roberts, was a great actor I loved and in this post, as she has passed away, I’ve gave my opinion about how great she was and the huge loss, connecting to an article published on Variety.com. While it is not business, it is me, this is what I felt at that moment and people do connect to that:
Updates & Moments
Things happening all the time and as they happen you can update them on the go.
I’ve made a quick video to announce the 10X Your Business podcast launch coming around the corner:
People love food pictures and as I was connecting from Newark to London, they’ve served a great dinner at the British Airways Business Class Lounge. It was easy to ‘sees the moment’ in a few cool pictures and share my experience on the go:
As I finished a great interview with probably the best negotiator in the world, Jeff Schwarz, the Liquidator, I’ve made a quick post sharing behind the scenes on what is up coming soon:
Flying from Philadelphia to New York, a quick status update post:
Like I’ve written, people love food pictures and as I had a dinner with ClickBank VP of Marketing, Corey Davis, we had to take pictures of the amazing deserts that have landed on our table and share it in a post:
A great moment where I’ve met with 3 amazing friends at the Traffic & Conversion Summit in San Diego, a world with no borders and limitation where people from anywhere can meet for a great & powerful business and social lunch meeting:
It is the time and moment in the year for holidays and special days, post a public greeting to your audience – in this case it was the fathers’ day special day event:
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Humor / Funny
People love great humor and funny stuff. Just make sure it doesn’t offend people (although sometimes it can happen try to avoid it). Make it fun, cool and if you can, connect it to your business.
In this post, my daughter has sent me this cool & funny text (or you can even call it a joke) and I felt this is something that can be a great cool post (and people loved it!):
As I was getting out of the shopping mall, I saw this big dog, sitting in-frtont of the wheel in a car, looking at me and I remember I thought this is a great picture to take as I wondered what is he thinking about and here is the post:
I shared this cool picture that has made me think about what other services the amazing company, Uber, can give us other than cars and Choppers, and this is what came out:
As I went into a business meeting I’ve notice this sign near the elevator that clearly made me smile:
I love Rowan Atkinson (aka Mr. Bean) – sometimes clearing my head and relaxing with pure simple nonsense homer that makes me laugh. As I stumbled on something new of Rowan with great music, I had to share it in a post (just for fun, it is allowed as well):
Giving authentic recommendation always accept audience attention. You need to recommend other businesses products and services. While you can embed an affiliate link to generate additional revenues, make sure your recommendation comes from the right place and not driven by generating revenues.
In this example I’ve just received 4 books that arrived from my favorite store on earth, Amazon. I took the moment, took a picture of the 4 books and created a quick post, that took less than 2 minutes to make:
New Content On Your Blog / Website
As part of your content marketing strategies, you need to post on your blog content. These pieces of content that you post on the website blog, need to be distributed and posted on the social media as well.
I’ve written an article about the “21 Lead Magnet Ideas and Examples (That Can Generate You Thousands of New Leads)” that was posted on our website shared in posts on the social media platforms:
Any blog post can and should be posted on social media, here is another example of a blog post about the latest episode of the 10X Your Business podcast:
It doesn’t matter if you’re attending or speaking or having your own event, this is always a great time to post. It is a great time to share it with your audience and has both the power of being a social proof and a possible offer to register to the event itself.
In this post, I’ve announced me speaking at the Underground Seminar by Yanik Silver, Dush Ramachandran & Terra Goeres. This is a leading event in the internet marketing industry and it brings 600 business owners & entrepreneurs who most making a revenue if $1M or more. This post is not only sharing the event but also great for branding:
This following post is announcing the exclusive BlackBox retreat with my partner, the international training & entrepreneur, Arnon Barnes offering people to contact us to learn more on how they can join it:
We always mix business with pleasure, traveling worldwide enjoying life, speaking and training. In this post we’ve attended Traffic & Conversion Summit in San Diego, great time to post on the go:
Lifestyle / Being Human / Personality
Business is not contacted between businesses but between people. It is all about the people. People love to connect to businesses on a personal level and this is actually the easiest of all of the social media post type as all you need to do is share your personal, lifestyle moments.
Well, it doesn’t need to be too personal, you can set the tone, make it fun, show your lifestyle, share great personal moments, achievements – it is both inspiring and connecting you to your audience, making both you and your business human.
I went with the kids to the beach, had time to take a few fast pictures and post them right away (took less than 2 minutes):
I love biking, it is both a great excursive and quality time with my kids and friends. Hers is a post after finishing 17 Miles with my kids eating popsicles:
Another 2 posts done with the bike riding scene: these pictures were taken 15 minutes before we began, drinking black coffee for high energy:
After biking eating lunch (both biking posts took less than 2 minutes to post):
I love my family and my amazing kids and people do connect to that as well – I this post my twin redhead birthday picture, being proud of them and also myself:
My great friend and email marketing expert Igor Kheifets and I, had a brainstorming day that began on a golf course, great, authentic lifestyle post:
Celebrating my amazing wife’s birthday we went to a chocolate workshop, having some fun together:
The world is trending all the time. Looking at your industry, you can find the biggest relevant trends and post about them.
In this following example, I’ve posted on the biggest trend there is at the end of July 2016, the Pokemon Go that has driven tens millions of people wild in days. I’ve shared a relevant post from Entrepreneurs.com about how the entrepreneurs are cashing in on Pokemon Go:
Give a Sneak Peek / Behind the Scenes
Behind the great value you bring to your clients and audience, there is work being done. As most of the time it is the behind the scenes, you can give your audience a ‘Behind The Scenes’ or what we call giving a ‘Sneak Peek’ of the things you’re doing to make it happen.
People love these type of posts that you actually shows that there is work to be done to get to the amazing end results.
In this following post I’ve shared that I am getting ready, writing notes towards the interview with the amazing entrepreneur John Lee later that day:
Just a few moments before 150 amazing people, business owners & entrepreneurs are about to enter the room, as I finished getting ready, I’ve took this cool picture:
Another picture of us getting ready for a 3 hours powerful training:
This following post I’ve met with for a great brunch, the international training & entrepreneur, Arnon Barnes getting ready for our 3 days of powerful training at the BlackBox retreat:
When I’ve written these 13 types of social posts, I found that many times a post can be categorized in more than just one type and that is ok too.
Take these great examples and think how you can use them in your social media activities, make it on the go and have a lot of fun!
I would love to hear back from you on what type of Facebook posts you find more effective and better for your business and what other posts ideas you’ve been using – please place them in the comments below!
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