When people learned about the value of information and that they can make money out of it, indeed it has become a profitable undertaking. With the onset of online selling, the information business has been in the form of audio lessons, eBooks, video series, how to articles, and webinars. During a few years back, one-time selling was working out just fine. However as time goes on the concept of creating a solid base of customers that are prospects for paying your products or services on a periodic basis is becoming more viable in a very aggressive environment. This concept is what Russell Brunson calls the micro-continuity.
What is Micro-continuity?
Micro-continuity is developed by Russell Brunson which is a marketing model for online business. In essence, this model specifies that for online business to work, useful product information should be regularly shared to customers in developing or improving their own business. The key to micro continuity is not a one-time payment but the monthly billing of their customer’s continuous subscriptions. This gives their customers a little and more affordable amount of spending for a subscription. For instance, you are selling a program that you offer with 6 videos for over 6 weeks and customers will be paying on a recurring basis.
Micro-continuity program is currently being applied to businesses such as specialized training courses or seminars, mentoring or coaching programs, and other internet marketing programs. Micro-continuity is also about the principle of providing free physical products initially then sales pitching your recurring program at the end. Although this might be something doubtful at first, Russell Brunson has convinced a lot of people that this has worked and that his data and results of his research can prove such success.
Regular continuity program vs. Micro-continuity program
In a regular continuity program, one enrolee or member has no conclusive membership date which seems like one is forever enrolled in the program until they take action or decide to cancel the membership. For instance, a cable or phone bill is considered a regular continuity program because there is no absolute date as to when your subscription to it will end. Whereas in a Micro-continuity program, one will find a definitive start and end date for a member’s subscription. If a customer sign-up for a course, they already have an idea that it will run whether it is on a 6-week, 12-week, or 1-year subscription program.
Another difference of the regular as against micro-continuity model is the maintenance and set-up. In a regular continuity program, you would have to create a variety of things to build up your product. Such things would include graphics, landing page, sales letter, payment processor, a membership site with script, and others. With the micro-continuity program, you would only need three simple things to set-up: a landing page, an auto-responder, and a free merchant account.
Finally, the difference also lies in the program’s completion. In a regular continuity program, you have to keep on improving your content and adding fresh, unique, and useful content because the membership is not definitive. Since the micro-continuity program has an exact period of subscription, you don’t have to worry about adding content from it since you already have an exact program.
19. Title: Basic tips on how to be a successful article writer
Keyword: writing articles
Home-based online business has become a popular trend nowadays. The boom of article writing and blog and forum posting created a lot of job opportunities especially for those who are looking for a part-time or even a full-time job. Writing an article is really easy but what makes it difficult is writing an effective article. Note that one word makes a lot of difference. There are many factors to consider for an article to be considered effective. This article offers and shares with readers some tips on how to effectively write their own piece of article.
A complete and comprehensive article doesn’t need to be a novel but it should be able to include a title, an introduction, the content, and a conclusion. Let us try to discuss briefly each one.
Create an interesting title or headline – This is your primary seller or the starting point of getting the attention of your readers. Your title or headline should be as catchy or as interesting as your body. Your content will initially rely on your headline so make sure that you spend some time thinking about what your headline should be. You also have to make sure that your headline is related to your content. Otherwise your content or story will not be able to catch your reader’s attention if you have a misleading title. Catching the attention of your readers or visitors to your website would depend on how great your title is.
Introduction – What is your article all about? Make a brief statement on what readers should expect from your article or a summary of the details of your content. To sustain the interest of your readers, you should be able to come up with a good but short introduction. Make sure that there is no overlapping with the introduction and the body.
Content – This is where you discuss extensively your point in your introduction whether it is something of a problem that needs a solution to be detailed or introducing a breakthrough by laying out all the details. It is also important to note that you have to make a few separate paragraphs so as not to bore your readers. A sub-heading is also suggested to let your readers know what and where are you in your discussion.
Conclusion – Finally, the conclusion is a brief ending or closing to your article. It summarizes the whole point of your content. If you have offered different or a variety of solutions or actions in your content, make sure that you give some recommendation or suggestions as to what is the best course there is. It can also be a final call for action or a final statement that you have to emphasize at the end of your article.
These are just a few among the many basic tips for writing an effective article. You must also maintain consistency, clarity, and conciseness as you write your article from the top (title) down to your conclusion. There should be some cohesiveness in what you say all throughout your article otherwise it would be just another useless or non-sense article.