One very significant aspect of Copywriting is the Headlines. The headlines usually make or break the article and it is the go-getter of people’s attention. Whether or not people will read your article mostly depends on your headline. This is the first thing that catches people’s attention and interest so making a very powerful, interesting, and attractive headline is a must for every copywriter. How does one write a headline that works and puts a one-liner statement that will push people to visit your site and read the rest of your article? This is probably the question that is very common in copywriting. Here are some
Spend 50% of your time in making the headlines
In as much as you would spend a lot of your time creating a quality content, it is the same time that you should be spending in making your headline. If you really want your content to be read, it would be a waste of time if you do not write a powerful headline that would be able to convince people that your article is worth reading. Some people would underestimate the power of the headline but since is the first thing that visitors read before your content, it is critical then to put up a persuasive blog or article headline. Advertising legends and master copywriters do the same by revising it a hundred times or spending a week over it to come with a great one.
What are the characteristics of a great headline?
A great headline must convey a sense of urgency to which you would be able to drive people to read your article. Another characteristic that should be present in your headline is for it to be unique. People must find some benefit in reading your article, post, or blog which is why you should have something unique to offer to them. It is also important for your headline to have a feel that what you are going to tell them is something useful to them otherwise it would be of no value to them. Here are some guidelines that may be useful in developing and reviewing your headline:
• A reward for reading – Your headline should be able to provide your readers a reward for reading your article. How else would this be evident but by sharing it through your headline.
• Add Specifics – Make your headline more believable and intriguing by adding specifics so that people will be drawn to it and would want more information.
• A headline that triggers – When you create a headline, it should be able to trigger a strong emotional presence of the subject matter at hand. This will create a more moving impact to your customers and readers.
• Present a proposition – Once you draft your headline, you should also consider including a proposition that will make your prospect readers be encouraged to actively participate in reading your article and making an action about the issue.
Copywriting is not just all about its content but a big part of it also relies heavily on the headline as this is the first thing that makes an impression to your readers. So do give time in the preparation of a great headline.