No, you don’t need to be an expert to do the basics, just a few simple steps towards having an optimized website. Now some experts my read this and say you have to do much more than. And I agree if you are you are running your websites subjects on highly competitive niches (although even in this situation, since you don’t know much of SEO and can’t afford yet to have someone do it for you, you should do the basics).

So what are the basic steps you have to know and do? You need to know the following 4 elements:

1) Title
2) Keywords
3) Description
4) Headings

Let’s look at each one of them separately:

1) Title: Basically, this is saying, in one short sentence that describes the page (shortly) and it appears on the top of the browser.

Sample of the title code:

<title>Learn all about taking vacation in Orlando!</title>

2) Keywords: here you place the keywords, you think your page should be top ranked for. I suggest 2-4 keywords only. If you don’t know how  to do keyword research, don’t be stressed, just think carefully, if you would search for the information about Orlando and vacation, what would be the keywords.

Sample of the keywords code:

<meta name="keywords" content="orlando vacation, orlando disney,
orlando florida vacation, orlando hotels" />

3) Description:
Just describe what’s on the page. 2-3 sentences would be sufficient for that.

Sample of the description code:

<meta name="description" content="Learn about the great vacation
opportunities in Orlando, Florida - the number one vacation spot
in the US. We are bringing you all the information you need in
one spot" />

4) Headings

There are a few types of headings 1, 2, 3… and basically it tells which headline is more important than another. In the sample code below you see that the main header is “Orlando Vacation Spots” and under it there is another heading, with secondary importance, “Orlando Vacation Playgrounds”. Try to have at least 2-3 headings in every page.

Sample of the headings1 code:

</font><font face=”Tahoma” style=”font-size: 20pt; font-style: italic”>Orlando Vacation Spots</font></b></h1>

Or

</font><font face=”Tahoma” style=”font-size: 20pt; font-style: italic”>Orlando Vacation Playgrounds</font></b></h2>

Simple, wont you agree? Like I said, you have to do, even a basic SEO! So start moving…