Itay Paz | On Internet Marketing, Entrepreneurship & Life

My blog is finally live – it was down for a few days for some technical reason (I am not a technical person) and have lots to update, will try to post a few things in the next few days.

Since I wasn’t able to wish you all Happy New Year (as I was sick for 2 weeks before) then Happy New Year All!

Holidays time… I want to take this opportunity to wish you all a Merry Christmas! Enjoy the holidays and don’t forget to get back to work after the holidays…

below you can find a cool holiday greeting!

also under it there is part one of Mr. Bean Christmas video (very funny!)

Happy holidays!
Itay

10 days ago I had someone approaching me to sell an already working product on ClickBank and a list of 4,000 highly responsive email list (all optin) for a small price of $4,000. While I don’t buy these things, I’ve decided to play along and talk to this guy. He said his list generates 10-12% sales every time he emails. While the numbers didn’t add up I’ve made him an offer he wasn’t able to refuse. I’ve told the guy to send a mailer to a new product I’ve just released. Price of the product is $97 so I figured, 10% is 400 sales x $97 it is just about $40,000. Sounds great doesn’t it? I said, if you convert 10% you will get $5,000 (and again think about it, the numbers are not adding up, why he would sell for $5K a site and list that can generate $20,000 commission if I pay 50%). 2 days later, he pinged me on Facebook… said he cant really do the mailings and that he has some issues but he is willing to sell it to me for only $300. Wow this is really cheap! But doesn’t even worth $1. Not even a lousy $1.

If you haven’t figured the point of this real story from the past few days, then I will spell it for you – Actually 2 points:

1) Don’t be tempted to buy fast cash machines (I am all for doing it the right way).

2) If you do decide to look into buying, don’t be a sucker and fall into the hands of people I would not even want to have coffee with.

How many emails are you sending a day? 5? 10? Much more?

Have you ever thought about the fact that every email going out can generate you traffic to your website?

Simple, but very effective.

Here is my email signature:

………………………………………………………..
Itay Paz – New Media & Innovative Performance Marketing

Blog: http://www.itaypaz.net
Twitter: http://twitter.com/itaypaz
Skype: itaypaz77
AIM: itaypaz777
………………………………………………………..
Get my FREE report on How to
Avoid These 10 Common Mistakes
that Most Affiliates Make:
http://www.itaypaz.net/freereport/
………………………………………………………..

Looking at my simple, yet smart signature you can see that I drive traffic to my site, twitter followers and also potentially getting subscribers to my mailing list with my free report page.

Now I send about 50 emails to new people a day. This is about 1,500 emails a month to new people. Some of these people are forwarding my email to others, so let’s say that out of these 1,500 new people, I would get about 150 emails (over time) to be forwarded. This means every month I create a potential new traffic of about 1,650 people and over the year almost 20,000 highly targeted visitors! And don’t forget the emails I sent to people I know already that might generate at least 3-4 times more than that!

And this is just the email signature. What about the blogs post you make, the posts on different places on Facebook. You can create yourself thousands of visitors per month and get incoming links that stay forever (which are also good for your SEO efforts).

Simple, but powerful!

A funny commercial video but the bottom line, keep on searching for your ‘place’ online, eventually, you will find it

Since the first day I’ve started my path as an internet marketer, I was asked about my websites rankings to the different keywords. After 18 months of being affiliate, I had over 650 websites in different industries containing tens of thousands of pages and keywords. There was no chance that I would ever know where I rank to what, just no chance. I’ve tried so hard to find ways to do it, even took a programmer but technology kept on changing so the tool I’ve built had to be reinvested with more money and bigger efforts to keep on tracking it. Finally, I gave up!

A few months ago, as I was searching for some SEO products on ClickBank, I found this amazing tool – SEO Cockpit. This tool has solved my rankings checking nightmares. This tool does exactly what I needed with a very low cost comparing to what I’ve invested to build my own (that was undated). Click the link below to get to the site and watch their video to see the amazing tool.

Check SEO Cockpit Now!

It is Saturday morning relaxing time and I was wondering, do you have 5 minutes for me? I want to tell you something…

Can you please listen to what I say?

Read my great article with discounts!

Please check my cool video!

Why should you do it? I am seriously saying, why should you take 5 minutes of your time to listen to me? What’s in it for you?

I will tell you why, because it is one of the most important lessons you can have when are marketing something to anyone (offline and online).

You want to tell them what‘s in it for them, as why should they take their time to listen to what you have to say. You have to give think carefully and present it smartly.

Lets see an example. You are promoting a cool appliance at Amazon.com which is now on Christmas deal of 15% off. Sure, you can turn everything about the discounted price BUT think at the end of the day, they don’t buy the appliance or the discount. They are buying something else, a kitchen aid, something to save them time, something to make their dinner at home to a 5 starts restaurant dinner. Excite them about what it can do for them or ‘What’s in it for them’

Never ever forget to think about your visitors. If you write to them like you would have expected it, as a user yourself, you would sell anything as fast as you would sell fresh cupcakes

Everyone been wondering why Google is slapping affiliates around. When I talk to some of the people who were slapped, most of them do understand they been playing by the rules but stretching it out. What does it mean? Well, let’s see, what does Google really want? The answer is simple. Give value to the users. Simple hu? At the end of the day, it doesn’t matter if we are talking about Search Engines (paid or organic), it doesn’t matter if you are doing media buy or mailings – it all comes to the same issue – Give your visitors/followers value, they will love you! Not only that they will love you, they will buy the products you want to sell.

Makes sense wont you agree?

It makes sense and very simple. Let’s say there are 2 affiliates with competing websites that promotes information products on how to make your own electricity. One affiliate site has 3 top products, the images and 3-4 sentences about each program, very well designed. The other site has 8 reviews, with 3-4 sentences but also a link to a dedicated page (for each product) where you can learn more about the product, the author and longer review. Which site would you say gives better value to its audience? Which one would the user likes? Which one would Google? If you haven’t figured it out yet, the answer is simple, the second one.

One more sample, let’s say my blog was basically just links to other people’s opinion and posts rather me doing the links but also giving you valuable information from my own experience… which one do you think has more value? Again simple, the second one.

To sum, give value to your traffic and users, they will love you and reward you with money!!!

If you haven’t done it until now, you should definitely look at testing this paid social media. It has its pros and cons, but as I always say, it is all about testing. I am using to some of my activities and some of my best friends are using it too.

While I was in Ad-Tech expo last month, I’ve got two coupons for new trial customers. Since I am already a customer, I am sure 2 of you can enjoy these 2 coupons, each for $50 (you can only use one per account). You can use this coupon only if you are one of the first two who enter their code to your account.

Enjoy and good luck!

I’ve just worked on my next week schedule and saw that if you look at my weekly schedule (any week), you will find that I have at least 2-3 meeting outside my home office in one of the Starbucks or a good restaurant with executives and internet marketers (worldwide).

No matter where I am in the world, I do it. Other than the fact I get some fresh air for your sole and time to see my good friends, I see it as a great opportunity for mastermind talks, create new opportunities, help each other in simplifying complex things, and seeing issues in other angles and in a different way. Even in some of the meetings, where I am the expert meeting a newbie, giving from my knowledge and I enjoy it as well.

My advice to you, find yourself these people, go to meetings, create your own group, get fresh air and create new business opportunities. This is how I do it…and this is why I said, wanna pick my brain, lets get together over a good cup of coffee … follow where I am http://www.itaypaz.net/events-calendar/