It is Saturday morning relaxing time and I was wondering, do you have 5 minutes for me? I want to tell you something…
Can you please listen to what I say?
Read my great article with discounts!
Please check my cool video!
Why should you do it? I am seriously saying, why should you take 5 minutes of your time to listen to me? What’s in it for you?
I will tell you why, because it is one of the most important lessons you can have when are marketing something to anyone (offline and online).
You want to tell them what‘s in it for them, as why should they take their time to listen to what you have to say. You have to give think carefully and present it smartly.
Lets see an example. You are promoting a cool appliance at Amazon.com which is now on Christmas deal of 15% off. Sure, you can turn everything about the discounted price BUT think at the end of the day, they don’t buy the appliance or the discount. They are buying something else, a kitchen aid, something to save them time, something to make their dinner at home to a 5 starts restaurant dinner. Excite them about what it can do for them or ‘What’s in it for them’
Never ever forget to think about your visitors. If you write to them like you would have expected it, as a user yourself, you would sell anything as fast as you would sell fresh cupcakes 
Sat, Dec 12, 2009
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