Selecting the wrong niche/products to promote

Sat, Mar 20, 2010

It has been a long time since I’ve written in the blog and the truth is I have no excuse what so ever. Even if I tell you I was working like a dog, it is not an excuse. Well, it is an excuse, but not a good one. Hope to keep it going back on track now.

Now this This is one of the biggest reasons why affiliates and Internet Marketers are failing. So… how can you be wrong? Why does it matter what product you want to promote? Well, the answer is really simple. There are 2 simple thumb rules, or you can call it ‘tests’, that I do, in order to determine if I say yes or no to a product. Here we go:

1) Is this market is a buyer market? Back then I found a great niche – the astrology niche, it has zillions of searches and the cost per click is rather low. I’ve tried back then many products and services, building lists, but the bottom line, these people wanted free astrology information and weren’t planning on paying a dime for it or anything related. You have to do a good research (I do admit that sometimes you can really know and the best way to do is to test it…).

2) Is there a market? You probably thinking, this is a strange question but it is not. You have to see if there is a market. You have to find out if there is enough volume of targeted audience to make it worth a while for you to test the market.

Now it doesn’t really matter if you are planning to make your own products or promote other people products – the 2 rules always apply to both.