Are you a beginner or Google has already got you too?
I am not going to bitch about it (although lately, everyone does and it seems like an interesting trend). I even had an idea of ‘Stop Your Adwords Campaign” day 
…if you are in, LMK
Let’s go for a second back to the origin of the problem. Do you know why Google is so strong? Why is it so controlling and powerful (maybe even more than Microsoft)? The answer is: Traffic Control! Surprised? They basically control the traffic you desperately need for your website. So simple yet so powerful…
So what do we do next? We grew this monster of us and now it is coming all over our internet marketers.
Don’t be alarmed. If you are a newbie or already worked your way around the complex sides of the page quality score… you have to look at everything differently and Slap Google Back!
I didn’t mean to go to the next conference, approach Larry Page and slap him in the face (although I am sure some of you had this thought crossing their minds…but no!). Google is big, Google is strong and yes controlling the traffic you need BUT Google doesn’t control all the traffic you need. What do I mean? People say that researches say Google controls 15% of the internet traffic. It is a high number but hey! Wake up!!! There are 85%, yes 85% of traffic out there waiting for you to take. If you develop your skills to harvest this traffic as you did for Goolge’s, you will have about 6 times more traffic!!! Yep, 6 times more – makes one wonder hu!?
So what are your options for other sources traffic? Sure, you can find other search engines but none of them (and all of them together) are not as big as Google. You need to develop your own media buying skills. Yeh, buy banners and contextual ads. Simple as that. I made this post to make one point, you don’t have to be afraid of Google or any slap what so ever. You need to develop new targeted traffic sources that can help you generates sales. Waiting for Google’s next slap and the cry wont help. Do you want to put all your eggs in one basket? I wouldn’t.
there is another great way to do it which is List Building… will talk about it in my next post
November 30th, 2009 at 5:29 pm
good post Itay. i agree and believe that as our markets get more complex it is important to test test test several traffic sources. Google is not the best out there for everything. The social channels are becoming very viable (yet have their own nuances and not for the faint of heart) as the targeting mechanisms are very good at creating a relevant interaction with the consumer. AND that my friend is key. marketers must look at how they engage the consumer and ad value to the consumer experience.