HOW TO SURVIVE THE CORPORATE POLITICS BY MATHEMATICS

MATHEMATICS

Here is a little something someone sent me that is indisputable
mathematical logic.

Remember, this is a strictly mathematical viewpoint. It goes like this:

What Makes 100%? What does it mean to give MORE than 100%? Ever wonder
about those people who say they are giving more than 100%? We have all
been to those meetings where someone wants you to give over 100%.

How about achieving 103%? What makes up 100% in life?

Here’s a little mathematical formula that might help you answer these
questions:

If:

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

is represented as:

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26.

Then:

H-A-R-D-W-O-R-K

8+1+18+4+23+15+18+11 = 98%

and

K-N-O-W-L-E-D-G-E

11+14+15+23+12+5+4+7+5 = 96%

But ,

A-T-T-I-T-U-D-E

1+20+20+9+20+21+4+5 = 100%

And,

B-U-L-L-S-H-I-T

2+21+12+12+19+8+9+20 = 103%

And, look how far ass kissing will take you.

A-S-S-K-I-S-S-I-N-G

1+19+19+11+9+19+19+9+14+7 = 118%

So, one can conclude with mathematical certainty, that while hard work
and knowledge will get you close, and Attitude will get you there, it’s the
bullshit and ass kissing that will put you over the top.
anyway…something to think about!

Congratulations on the great response rate!

a few days ago, I’ve received an email from get response subject was:

Congratulations on the great response rate!

here is the email:

Dear Itay,

We’d like to congratulate you on the great response rates you’ve
achieved with your email campaigns! It’s a pleasure for us to have
committed customers like you and we’re proud that you’ve chosen
GetResponse to help you grow your business.

We’re so impressed with your open and click-through rates that
we’re trying something completely new! We’d be delighted if you
agreed to share some email marketing tips and tactics with other
GetResponse users – so they can follow your successful example.
Every entrepreneur creates their own path to success but many of
the techniques may help other SMB marketers as well. Plus it would
give your brand some FREE publicity. Here’s how:

We’d like to publish your “success tips” on our GetResponse blog!
This would allow you to promote your company to thousands of
GetResponse users and other blog followers interested in email
marketing. It would also establish you as an expert in your field
and inspire confidence in your offerings. We believe that this
combination of free PR and online exposure would greatly benefit
you and your fellow marketers.

We hope you agree! To help you with those tips, please either fill in
the brief survey attached or use the “Reply to” option.

And don’t worry about the writing style – a good message speaks
for itself (plus we’ll smooth it out and let you review it).

The GetResponse Team looks forward to partnering with you and
hopes you take advantage of this great PR opportunity.
Thank you for your cooperation and keep on prospering!

Best,

GetResponse Team

Now before I share with everyone my tips I wanted to give you my two best tips for me to be getting a high response rate and thus this email:

1) Big List vs. Quality List – when I need to select between the 2, quality always works better for me. I encourage people to get on my list but only the one who really fit. I do not do any dirty tricks to get people subscribe – sure my list will be bigger BUT quality is very low and thus makes the marketing work, harder. Vote for Quality!!!

2) Set your subscribers expectations – by setting your subscribers expectations (telling them how many times you are going to be emailing them) creates an understanding that reduces irritating replies (or possible complaints) and increases their expectations to your emails at any given time.

This 2 foundation tips are the ones making me to have a huge CRT and later on a conversion of 15% to sale!

Good luck

Thinking that affiliate marketing can help you to become rich fast

You are not going to be rich!!! But don’t be discourage by that.

Most affiliates are NOT making millions. They are making a few thousands of dollars that enabled them to quit their jobs, work for themselves and change their lifestyle forever.

Now let’s be honest, most of us, only need a few thousands of dollars a month income and here my friend, you can be yourself!

When I was 18 years old (almost 20 years ago, boy I am growing fast ), when people asked me what are my goals when you reach the age of 30. The answer was $1M in the bank. The reaction of most people was be careful that “your expectations wont blow in your face”. But the keyword here is not expectations but setting the right goals. Think about it for a sec… if I’ve said $100,000 in the bank and was able to get to only 50% of my goal, I would have in the bank $50,000 – nice… but not as much nice as setting the goal to $1M and by reaching only 50% of my goal, I will have ‘only’ $500,000 in the bank!!!

I hope I made my point clear. Don’t expect to be a millionaire from Internet Marketing, as I said, most of them do to set their livings. Just set your goals to where you really want to be (plus some margins for errors).

Selecting the wrong niche/products to promote

It has been a long time since I’ve written in the blog and the truth is I have no excuse what so ever. Even if I tell you I was working like a dog, it is not an excuse. Well, it is an excuse, but not a good one. Hope to keep it going back on track now.

Now this This is one of the biggest reasons why affiliates and Internet Marketers are failing. So… how can you be wrong? Why does it matter what product you want to promote? Well, the answer is really simple. There are 2 simple thumb rules, or you can call it ‘tests’, that I do, in order to determine if I say yes or no to a product. Here we go:

1)   Is this market is a buyer market? Back then I found a great niche – the astrology niche, it has zillions of searches and the cost per click is rather low. I’ve tried back then many products and services, building lists, but the bottom line, these people wanted free astrology information and weren’t planning on paying a dime for it or anything related. You have to do a good research (I do admit that sometimes you can really know and the best way to do is to test it…).

2)   Is there a market? You probably thinking, this is a strange question but it is not. You have to see if there is a market. You have to find out if there is enough volume of targeted audience to make it worth a while for you to test the market.

Now it doesn’t really matter if you are planning to make your own products or promote other people products – the 2 rules always apply to both.

The opportunity of your lifetime is laid across the ocean

The past 2 years has clearly outlined the fact that focusing on one market only, has its downside. Most of the internet marketers who focused only on the US market felt reductions in conversions and sales. But some of the affiliates were able to fill their income reduction by expanding their business overseas. Sure, US is huge and maybe still making the most to any internet marketer but I am telling you now, straight forward in your face, if you are not involve with any international you have to stop everything and get a game plan. You are missing, the biggest market in the world, the world itself with its amazing economy and money to spend the offers and products you promote.

Here are a few reasons why most internet marketers & affiliates do NOT cover the international market:

1) Language Barrier – this is a huge thing for people and I would say is more mentally than actually a real barrier to overcome. Think about the first time you ever landed in Paris, France and most people don’t speak English. How will one cope with creating ads, keywords, optimize campaigns and landing pages without knowing the language? Well, the world has changed and today you can hire online, people to work for you that know any language and for very low cost.

2) Offers – not too many offers are accepting international traffic. This statement is true but in the past 12 months I believe more and more offers are being designed for the international market and today in any area (even diet) you can find products shipped worldwide and offer accepting users from almost everywhere. Search for these offers, they are there.

3) Comfort Zone – this is also a mental barrier. You already making money of something and it’s easier to be lazy (yeh, it is) and not leave your comfort zone and build yourself a new adventure. Well you can do that but you can also expand your mind, cross your own barriers and explore new opportunities.

4) Didn’t really think about it – so now when you know it, no excuses…

so…what is your excuse?!

Content is the King, Long Live the King!

Have you heard this before? Did you think it is a simple bunch of crappy statement? Well, you couldn’t be wrong more. Content is the King!

When I started, long time ago, learning the basics of SEO, one of the key elements was have good and valuable content. Nothing has changed in the past decade.  Content is still extremely important.

Let me tell you about a project I’ve done 2 weeks ago. A simple website with a wordpress template. I’ve added 3 pages with good content written related to 3 pay per lead programs. I’ve set 10 incoming links and simple keyword tag on the page. After 2 weeks, the site was picked by google and one page has already generated 25 highly targeted clicks and 4 conversions. At $25 commission per lead I was able to score pure $100 from a simple good content page. How difficult is it to make this kind of website. Proving my point, that content (and simple SEO) still the king, I am now expanding this site to 100 different products. Now lets do the math. If each one of them generates only 1 sale a month at $15 commission, I will be making a minimum of $1,500 per month just from this site. And if I put more efforts, this site could generate thousands of dollars per month. So what are you waiting for?

Content is the Kind, Long live the king!

Buying a List For Online Marketing – Are You Crazy?

10 days ago I had someone approaching me to sell an already working product on ClickBank and a list of 4,000 highly responsive email list (all optin) for a small price of $4,000. While I don’t buy these things, I’ve decided to play along and talk to this guy. He said his list generates 10-12% sales every time he emails. While the numbers didn’t add up I’ve made him an offer he wasn’t able to refuse. I’ve told the guy to send a mailer to a new product I’ve just released. Price of the product is $97 so I figured, 10% is 400 sales x $97 it is just about $40,000. Sounds great doesn’t it? I said, if you convert 10% you will get $5,000 (and again think about it, the numbers are not adding up, why he would sell for $5K a site and list that can generate $20,000 commission if I pay 50%). 2 days later, he pinged me on Facebook… said he cant really do the mailings and that he has some issues but he is willing to sell it to me for only $300. Wow this is really cheap! But doesn’t even worth $1. Not even a lousy $1.

If you haven’t figured the point of this real story from the past few days, then I will spell it for you – Actually 2 points:

1) Don’t be tempted to buy fast cash machines (I am all for doing it the right way).

2) If you do decide to look into buying, don’t be a sucker and fall into the hands of people I would not even want to have coffee with.

Using Your Signature To Get Traffic

How many emails are you sending a day? 5? 10? Much more?

Have you ever thought about the fact that every email going out can generate you traffic to your website?

Simple, but very effective.

Here is my email signature:

………………………………………………………..
Itay Paz – New Media & Innovative Performance Marketing

Blog: http://www.itaypaz.net
Twitter: http://twitter.com/itaypaz
Skype: itaypaz77
AIM: itaypaz777
………………………………………………………..
Get my FREE report on How to
Avoid These 10 Common Mistakes
that Most Affiliates Make:
http://www.itaypaz.net/freereport/
………………………………………………………..

Looking at my simple, yet smart signature you can see that I drive traffic to my site, twitter followers and also potentially getting subscribers to my mailing list with my free report page.

Now I send about 50 emails to new people a day. This is about 1,500 emails a month to new people. Some of these people are forwarding my email to others, so let’s say that out of these 1,500 new people, I would get about 150 emails (over time) to be forwarded. This means every month I create a potential new traffic of about 1,650 people and over the year almost 20,000 highly targeted visitors! And don’t forget the emails I sent to people I know already that might generate at least 3-4 times more than that!

And this is just the email signature. What about the blogs post you make, the posts on different places on Facebook. You can create yourself thousands of visitors per month and get incoming links that stay forever (which are also good for your SEO efforts).

Simple, but powerful!

What’s In It For Me?

It is Saturday morning relaxing time and I was wondering, do you have 5 minutes for me? I want to tell you something…

Can you please listen to what I say?

Read my great article with discounts!

Please check my cool video!

Why should you do it? I am seriously saying, why should you take 5 minutes of your time to listen to me? What’s in it for you?

I will tell you why, because it is one of the most important lessons you can have when are marketing something to anyone (offline and online).

You want to tell them what‘s in it for them, as why should they take their time to listen to what you have to say. You have to give think carefully and present it smartly.

Lets see an example. You are promoting a cool appliance at Amazon.com which is now on Christmas deal of 15% off. Sure, you can turn everything about the discounted price BUT think at the end of the day, they don’t buy the appliance or the discount. They are buying something else, a kitchen aid, something to save them time, something to make their dinner at home to a 5 starts restaurant dinner. Excite them about what it can do for them or ‘What’s in it for them’

Never ever forget to think about your visitors. If you write to them like you would have expected it, as a user yourself, you would sell anything as fast as you would sell fresh cupcakes

Give Them Value, They Will Give You Money!

Everyone been wondering why Google is slapping affiliates around. When I talk to some of the people who were slapped, most of them do understand they been playing by the rules but stretching it out. What does it mean? Well, let’s see, what does Google really want? The answer is simple. Give value to the users. Simple hu? At the end of the day, it doesn’t matter if we are talking about Search Engines (paid or organic), it doesn’t matter if you are doing media buy or mailings – it all comes to the same issue – Give your visitors/followers value, they will love you! Not only that they will love you, they will buy the products you want to sell.

Makes sense wont you agree?

It makes sense and very simple. Let’s say there are 2 affiliates with competing websites that promotes information products on how to make your own electricity. One affiliate site has 3 top products, the images and 3-4 sentences about each program, very well designed. The other site has 8 reviews, with 3-4 sentences but also a link to a dedicated page (for each product) where you can learn more about the product, the author and longer review. Which site would you say gives better value to its audience? Which one would the user likes? Which one would Google? If you haven’t figured it out yet, the answer is simple, the second one.

One more sample, let’s say my blog was basically just links to other people’s opinion and posts rather me doing the links but also giving you valuable information from my own experience… which one do you think has more value? Again simple, the second one.

To sum, give value to your traffic and users, they will love you and reward you with money!!!