20 Dec 2009

Using Your Signature To Get Traffic

Marketing Tips No Comments

How many emails are you sending a day? 5? 10? Much more?

Have you ever thought about the fact that every email going out can generate you traffic to your website?

Simple, but very effective.

Here is my email signature:

………………………………………………………..
Itay Paz – New Media & Innovative Performance Marketing

Blog: http://www.itaypaz.net
Twitter: http://twitter.com/itaypaz
Skype: itaypaz77
AIM: itaypaz777
………………………………………………………..
Get my FREE report on How to
Avoid These 10 Common Mistakes
that Most Affiliates Make:

http://www.itaypaz.net/freereport/

………………………………………………………..

Looking at my simple, yet smart signature you can see that I drive traffic to my site, twitter followers and also potentially getting subscribers to my mailing list with my free report page.

Now I send about 50 emails to new people a day. This is about 1,500 emails a month to new people. Some of these people are forwarding my email to others, so let’s say that out of these 1,500 new people, I would get about 150 emails (over time) to be forwarded. This means every month I create a potential new traffic of about 1,650 people and over the year almost 20,000 highly targeted visitors! And don’t forget the emails I sent to people I know already that might generate at least 3-4 times more than that!

And this is just the email signature. What about the blogs post you make, the posts on different places on Facebook. You can create yourself thousands of visitors per month and get incoming links that stay forever (which are also good for your SEO efforts).

Simple, but powerful!

Share
18 Dec 2009

Eventually, You Will Find What is Right For You!

Life & Family No Comments

A funny commercial video but the bottom line, keep on searching for your ‘place’ online, eventually, you will find it ;)

Share
14 Dec 2009

Control Your SEO – A Great SEO Tool I Use

Products & Reviews No Comments

Since the first day I’ve started my path as an internet marketer, I was asked about my websites rankings to the different keywords. After 18 months of being affiliate, I had over 650 websites in different industries containing tens of thousands of pages and keywords. There was no chance that I would ever know where I rank to what, just no chance. I’ve tried so hard to find ways to do it, even took a programmer but technology kept on changing so the tool I’ve built had to be reinvested with more money and bigger efforts to keep on tracking it. Finally, I gave up!

A few months ago, as I was searching for some SEO products on ClickBank, I found this amazing tool – SEO Cockpit. This tool has solved my rankings checking nightmares. This tool does exactly what I needed with a very low cost comparing to what I’ve invested to build my own (that was undated). Click the link below to get to the site and watch their video to see the amazing tool.

Check SEO Cockpit Now!

seocockpit

Share
12 Dec 2009

What’s In It For Me?

Marketing Tips No Comments

It is Saturday morning relaxing time and I was wondering, do you have 5 minutes for me? I want to tell you something…

Can you please listen to what I say?

Read my great article with discounts!

Please check my cool video!

Why should you do it? I am seriously saying, why should you take 5 minutes of your time to listen to me? What’s in it for you?

I will tell you why, because it is one of the most important lessons you can have when are marketing something to anyone (offline and online).

You want to tell them what‘s in it for them, as why should they take their time to listen to what you have to say. You have to give think carefully and present it smartly.

Lets see an example. You are promoting a cool appliance at Amazon.com which is now on Christmas deal of 15% off. Sure, you can turn everything about the discounted price BUT think at the end of the day, they don’t buy the appliance or the discount. They are buying something else, a kitchen aid, something to save them time, something to make their dinner at home to a 5 starts restaurant dinner. Excite them about what it can do for them or ‘What’s in it for them’

Never ever forget to think about your visitors. If you write to them like you would have expected it, as a user yourself, you would sell anything as fast as you would sell fresh cupcakes :)

Share
10 Dec 2009

Give Them Value, They Will Give You Money!

Marketing Tips 1 Comment

Everyone been wondering why Google is slapping affiliates around. When I talk to some of the people who were slapped, most of them do understand they been playing by the rules but stretching it out. What does it mean? Well, let’s see, what does Google really want? The answer is simple. Give value to the users. Simple hu? At the end of the day, it doesn’t matter if we are talking about Search Engines (paid or organic), it doesn’t matter if you are doing media buy or mailings – it all comes to the same issue – Give your visitors/followers value, they will love you! Not only that they will love you, they will buy the products you want to sell.

Makes sense wont you agree?

It makes sense and very simple. Let’s say there are 2 affiliates with competing websites that promotes information products on how to make your own electricity. One affiliate site has 3 top products, the images and 3-4 sentences about each program, very well designed. The other site has 8 reviews, with 3-4 sentences but also a link to a dedicated page (for each product) where you can learn more about the product, the author and longer review. Which site would you say gives better value to its audience? Which one would the user likes? Which one would Google? If you haven’t figured it out yet, the answer is simple, the second one.

One more sample, let’s say my blog was basically just links to other people’s opinion and posts rather me doing the links but also giving you valuable information from my own experience… which one do you think has more value? Again simple, the second one.

To sum, give value to your traffic and users, they will love you and reward you with money!!!

Share
06 Dec 2009

Planning on Advertising on Facebook? Here are $100 For You!

Marketing Tips 2 Comments

If you haven’t done it until now, you should definitely look at testing this paid social media. It has its pros and cons, but as I always say, it is all about testing. I am using to some of my activities and some of my best friends are using it too.

While I was in Ad-Tech expo last month, I’ve got two coupons for new trial customers. Since I am already a customer, I am sure 2 of you can enjoy these 2 coupons, each for $50 (you can only use one per account). You can use this coupon only if you are one of the first two who enter their code to your account.

Enjoy and good luck!

facebook-coupon

Share
05 Dec 2009

Why I (Love to) Meet People?

Life & Family, Marketing Tips No Comments

I’ve just worked on my next week schedule and saw that if you look at my weekly schedule (any week), you will find that I have at least 2-3 meeting outside my home office in one of the Starbucks or a good restaurant with executives and internet marketers (worldwide).

starbucks-cupNo matter where I am in the world, I do it. Other than the fact I get some fresh air for your sole and time to see my good friends, I see it as a great opportunity for mastermind talks, create new opportunities, help each other in simplifying complex things, and seeing issues in other angles and in a different way. Even in some of the meetings, where I am the expert meeting a newbie, giving from my knowledge and I enjoy it as well.

My advice to you, find yourself these people, go to meetings, create your own group, get fresh air and create new business opportunities. This is how I do it…and this is why I said, wanna pick my brain, lets get together over a good cup of coffee :) … follow where I am http://www.itaypaz.net/events-calendar/

Share
01 Dec 2009

It’s About Nothing! Making Money With Nothing…

Marketing Tips No Comments

I worked last night until 2.30am and got up at 6 so I am very tired. I have a few tasks to do and I thought, na…too tired to do anything and then I thought I should write a blog post, I called it It’s About Nothing… see this short video clip from the amazing-best comedy Seinfeld:

So what is my point? If you can not find an idea to what to do, I suggest you open a blog – about what? About NOTHING! like they say… just write what you did, where you go, what you think, you will find your followers and income will follow you. I know some of you might be thinking, Itay us really crazy thinking about this BUT I think someone else (see above) proved it can be done – making money of nothing (and lots of it). Good luck!

Share
29 Nov 2009

Google Slapped You? Slap Google Back…

Marketing Tips 1 Comment

Are you a beginner or Google has already got you too?

I am not going to bitch about it (although lately, everyone does and it seems like an interesting trend). I even had an idea of ‘Stop Your Adwords Campaign” day ;) …if you are in, LMK

Let’s go for a second back to the origin of the problem. Do you know why Google is so strong? Why is it so controlling and powerful (maybe even more than Microsoft)? The answer is: Traffic Control! Surprised? They basically control the traffic you desperately need for your website. So simple yet so powerful…

So what do we do next? We grew this monster of us and now it is coming all over our internet marketers.

Don’t be alarmed. If you are a newbie or already worked your way around the complex sides of the page quality score… you have to look at everything differently and Slap Google Back!

google_slap

I didn’t mean to go to the next conference, approach Larry Page and slap him in the face (although I am sure some of you had this thought crossing their minds…but no!). Google is big, Google is strong and yes controlling the traffic you need BUT Google doesn’t control all the traffic you need. What do I mean? People say that researches say Google controls 15% of the internet traffic. It is a high number but hey! Wake up!!! There are 85%, yes 85% of traffic out there waiting for you to take. If you develop your skills to harvest this traffic as you did for Goolge’s, you will have about 6 times more traffic!!! Yep, 6 times more – makes one wonder hu!?

So what are your options for other sources traffic? Sure, you can find other search engines but none of them (and all of them together) are not as big as Google. You need to develop your own media buying skills. Yeh, buy banners and contextual ads. Simple as that. I made this post to make one point, you don’t have to be afraid of Google or any slap what so ever. You need to develop new targeted traffic sources that can help you generates sales. Waiting for Google’s next slap and the cry wont help. Do you want to put all your eggs in one basket? I wouldn’t.

there is another great way to do it which is List Building… will talk about it in my next post

Share
27 Nov 2009

Are you following me?

Marketing Tips 1 Comment

I think one of the best comedy, In the 70′s and 80′s, when I was just a kid, was “You Being Served?” from the UK. I remember they asked so many times in every episode: “are you following me Humphries?”… reminds me of the good old days :) (check the green hair lady, lol, they were so funny, especially when she was talking about her pussy, which is her dear cat).


Why am I talking about that? Already back then, they were talking about ‘following’…and lately, I’ve been learning more and more about Twitter (which no one, yet, can really understand what and how to really make money of it). I found something very interesting. When you follow someone, usually, he follows you back. It makes sense – if you are following him, your interest is probably similar and thus he follows you back. But what happens on weekends? from late Friday afternoon to late Sunday night (about 48 hours) they don’t follow you back. Why is that? because they are on their weekends. Sure, some of them come back and follow you but the ratio drops like a stone falling from 100 feet.

What did I conclude of it? weekend, rest your following action… there are other things you can do, read a good book, go with the family (or if you really need to do something, find some new Facebook friends ;) )

Enjoy your weekend!

Share